Flyte is the new name for Optimum Feedback. Find out more here

Review, Feedback and Online Reputation Management for local business.

Review Generation Software

Everything is local. As the internet becomes bigger and more crowded, people are searching for businesses on a local scale. We make managing local marketing easy through our platform; here's how:

Review Generation

Most searches for businesses now come from location-aware devices that show map results ahead of organic ones. Here, reviews matter and consumers now rely on reviews for everything from 6 figure cars down to $2 coffees.

More good reviews = more exposure, better conversion and increased ROI.

Reviews Matter
Review Platforms

Reputation Management

Reputation Management

Monitor all of a company's reviews and feedback from one dashboard. Receive an alert sent to you or your client whenever a negative or damaging review is posted, so you can fix issues before they become problems.

Sentiment Marketing

Sentiment Based Marketing

Imagine being able to increase conversions by sending different messaging to different people based on how they felt about a business, not just what they previously purchased.

We make it easy to build campaigns that change based on how consumers feel, giving you more relevant messaging and an increased ROI.

Why Small Businesses ❤️ using Flyte


Performance Insights

Performance Insights

Businesses with multiple locations already have access to a wealth of data from existing customers in the form of public reviews and social media content.

We use sentiment analysis and machine learning to take everything already available, and surface deep insights about a company. See this information in aggregate based on region, manager, brand or by any other type of segmentation that matters.

API and Integrations

API and Integrations

You'll love our platform, but we appreciate that you sometimes need to do something a little different. The REST API has you covered, allowing you to build a variety of bespoke apps and integrations while the platform does the heavy lifting behind the scenes.

You get full control to create, update and retrieve information on any of your accounts, their reviews or their locations.

Got Clients? We're Built for you

Agency White Label

Our platform is designed for agencies, resellers and partners who offer the software under their own brand to end-users.

Create your own branded version of the app for your clients to use self-service. Alternatively, use the dedicated agency dashboard to manage multiple accounts at lightning speed.

Customer Satisfaction

Customer Satisfaction … Quicker

We use technology to choose the best time to solicit feedback from your client's customer. Shorten the feedback cycle and fix issues quicker resulting in happier customers and a better brand experience.

Key Trends

Spot Key Trends Over Time

See how a brand, store or chain performs over any length of time based on tangible metrics that equate to customer value. Franchisees or managers get tangible targets around customer satisfaction.

Positive Reviews

More Positive Genuine Reviews

Incentivizing customers to provide reviews with giveaways or discounts can result in a ban on several review platforms. We increase both your chances and the amount of positive reviews without breaking the rules.

Real Time Alerts

Real Time Alerts

Do you or your client need to know when a negative mention goes live? Get real-time alerts via sms or email for team members who need instant updates. Alternatively, set up a daily / weekly summary for a higher-level overview.

Local SEO

Improve Local SEO

Search engines use positive reviews from major review platforms as a primary ranking factor in local search. In addition, improve pay-per-click performance by linking a location's rating to it's paid search adverts.

Platform Selection

Manual and Automatic Platform Selection

Flyte makes smart choices from over 25 data points to guarantee you always have a balanced number of reviews everywhere that matters. Alternatively, choose your primary platform from within the app.

Try us free for 14 days

See Flyte in action for yourself. Get a full account free of charge for 14 days.