{"id":633,"date":"2019-01-04T14:39:28","date_gmt":"2019-01-04T13:39:28","guid":{"rendered":"https:\/\/optimumfeedback.com\/blog\/?p=633"},"modified":"2019-01-04T14:52:21","modified_gmt":"2019-01-04T13:52:21","slug":"how-to-generate-more-reviews","status":"publish","type":"post","link":"https:\/\/flyte360.com\/blog\/how-to-generate-more-reviews\/","title":{"rendered":"How To Generate More Business Reviews"},"content":{"rendered":"\n

This is a fairly technical and in-depth article about getting <\/em>more<\/em><\/strong> reviews. It’s aimed at local businesses and the people who manage their local marketing, who are already receiving reviews and want to optimize the process. <\/em>

If you’re looking for a general overview on getting started or techniques for generating reviews try this article instead – <\/em>Getting more Online Reviews<\/em><\/a> . <\/em><\/p>\n\n\n\n

Just like any digital marketing campaign, review generation<\/strong> is based on a funnel with various stages. Whenever you see a relatively low number of reviews compared to the amount of feedback requests sent, it\u2019s usually down to a problem at one or more parts of the funnel.<\/p>\n\n\n\n

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We encourage our users to look at each stage of the funnel, and then use this guide to fix potential issues that are getting in the way of receiving more reviews at the end of it.<\/p>\n\n\n\n

Your current funnel \u2013 seeing the numbers<\/h3>\n\n\n\n

Before you start, take a look at your current numbers to get an idea of your conversion rates at the various stages of the funnel. At the various least, for requests sent by email or SMS, you should have an understanding of

– Your average open rate
– Your average click through rate

and where possible

– The percentage of people who left feedback and
– The percentage of people who went on to leave a review.

If you’re using Optimum Feedback head to your Feedback Campaign Report to see what your current conversion rates are. Go to Campaigns<\/strong> > Campaigns<\/strong> and click the graph icon next to the campaign name.<\/p>\n\n\n\n

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Stage A \u2013 SMS \/ Email Received<\/h3>\n\n\n\n

The Problem<\/strong>
You suspect a high percentage of email or SMS messages are not being received.

This is less of a problem for SMS messages and more of an email issue. As the ISPs tend not to provide information on which messages fail to make the inbox, we have to use open rates as an indication. The most common deliverability issue is your email ended up in spam or being rejected by the recipient\u2019s mail server.<\/p>\n\n\n\n

The Solution
<\/strong>Getting a higher deliverability rate generally means<\/p>\n\n\n\n

i) Having fewer emails go to spam or get rejected and
ii)Having fewer emails end up in the \u2018Promotions\u2019 tab for Gmail users.<\/p>\n\n\n\n

Here are a few practical solutions to help with this<\/p>\n\n\n\n