{"id":510,"date":"2017-07-05T17:52:57","date_gmt":"2017-07-05T16:52:57","guid":{"rendered":"http:\/\/optimumfeedback.com\/blog\/?p=510"},"modified":"2019-01-14T21:16:05","modified_gmt":"2019-01-14T20:16:05","slug":"google-posts-local-business","status":"publish","type":"post","link":"https:\/\/flyte360.com\/blog\/google-posts-local-business\/","title":{"rendered":"Google Posts – The A-Z Guide to Marketing your Local Business"},"content":{"rendered":"

Last week, Google released<\/a>\u00a0an experimental feature called Google Posts<\/strong>, which is integrated into their Google My Business<\/a> service and, more importantly, into Local Search.<\/p>\n

If you don\u2019t yet know what Google My Business and Google Local Search are and how they can benefit your local business then make sure to read our Step by Step Guide to Google Local Search<\/a>.<\/p>\n

\"Google

This is what the Local Search Snippet looks like in Google’s search results.<\/p><\/div>\n

What are Google Posts?<\/h3>\n

Prior to last week, businesses were able to show their prospective clients different information, from opening times to pictures and basic information about the services provided.<\/p>\n

But apart from third party consumer reviews, none of this information was dynamic, meaning it was impossible for a business to showcase current promotions, discounts or special offers to searchers.<\/p>\n

This changed recently, and Google now allows businesses to add what they call \u201cPosts\u201d to their business listings.<\/p>\n

The content of a post<\/em> can be anything from news to current promotions, discount offers or anything else relevant to a company’s audience.<\/p>\n

Unfortunately, there\u2019s very little information available about this new feature and how to use it, so we\u2019ll try to give you a comprehensive overview and answer the most common questions that our clients have asked us.<\/p>\n

Google Posts \u2013 Common Questions from Local Business Owners<\/h2>\n

Why should I care?<\/h3>\n

Google\u2019s local business listings are extremely powerful. These \u201csnippets\u201d have a much more prominent placement in Google\u2019s search results than normal results, and therefore could deliver a lot more visibility, if used correctly.<\/p>\n

Some claim that Local Business Cards have delivered upto 36% higher visibility<\/strong> than even the number one search result … a huge increase!<\/p>\n

With the newly introduced posts feature, you can now choose exactly what kind of content you want searchers to see.<\/p>\n

\n

What am I allowed to post?<\/h3>\n

While there are certain limitations<\/a>\u00a0on what you can post, the rules are fairly relaxed. As long as the content you\u2019re posting is relevant and doesn\u2019t link to any viruses or malware, or doesn’t promote restricted goods or services, you should be fine.<\/p>\n

What can I do to make my posts stand out more?<\/h3>\n

Google Posts can also contain images. And images, if done right, are a great way to make your listing stand out even more.<\/p>\n

For best results, make sure your images are professionally put together (this is pretty easy to do, even for non-designers using tools like\u00a0Canva<\/a>).<\/p>\n

It\u2019s also extremely important to make sure the image dimensions are set so the image looks good across all devices and browsers.<\/p>\n

For Google Posts, we recommend image dimensions of 1080 x 608 pixels<\/strong>, but it should be at least 480 x 270 pixels<\/strong>.<\/p>\n

How do I add posts?<\/h3>\n

Sign in to your Google My Business account (http:\/\/business.google.com)<\/a>\u00a0and once signed in, click on the \u201cPosts\u201d link in the left side menu, and follow the on-screen directions to publish your post.<\/p>\n

\"How<\/p>\n

You can view the results by searching for your business either though Google or Google Maps.<\/p>\n

Bottom Line<\/h2>\n

We\u2019re excited about this new feature, as it\u2019s something that could have a significant impact for local businesses, helping them deliver current and accurate information straight to searchers.<\/p>\n

It\u2019s worth noting though that it\u2019s still only an experimental feature, meaning that changes are likely and it may not be available for all businesses just yet.<\/p>\n

We\u2019ll keep an eye on any developments and let you know\u00a0if there are any major changes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, Google released\u00a0an experimental feature called Google Posts, which is integrated into their Google My Business service and, more importantly, into Local Search. If you don\u2019t yet know what Google My Business and Google Local Search are and how they can benefit your local business then make sure to read our Step by Step Guide to Google Local Search. …<\/p>\n","protected":false},"author":1,"featured_media":666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"yoast_head":"\nGoogle Posts - The A-Z guide to marketing your local business<\/title>\n<meta name=\"description\" content=\"How to use Google's new Google Posts feature for your local business listing, to attract more customers and showcase what your business has to offer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Posts - The A-Z guide to marketing your local business\" \/>\n<meta property=\"og:description\" content=\"How to use Google's new Google Posts feature for your local business listing, to attract more customers and showcase what your business has to offer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Think Local with Flyte\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-05T16:52:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-14T20:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flyte360.com\/blog\/wp-content\/uploads\/facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/flyte360.com\/blog\/wp-content\/uploads\/twitter-6.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/optimumfeedback\" \/>\n<meta name=\"twitter:site\" content=\"@optimumfeedback\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/flyte360.com\/blog\/#organization\",\"name\":\"Optimum Feedback\",\"url\":\"https:\/\/flyte360.com\/blog\/\",\"sameAs\":[\"https:\/\/twitter.com\/optimumfeedback\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/flyte360.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/flyte360.com\/blog\/wp-content\/uploads\/logo-black.png\",\"width\":1134,\"height\":548,\"caption\":\"Optimum Feedback\"},\"image\":{\"@id\":\"https:\/\/flyte360.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flyte360.com\/blog\/#website\",\"url\":\"https:\/\/flyte360.com\/blog\/\",\"name\":\"Think Local with Flyte\",\"description\":\"Local Marketing, strategy, tips and best practice\",\"publisher\":{\"@id\":\"https:\/\/flyte360.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/flyte360.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/flyte360.com\/blog\/wp-content\/uploads\/main-5.jpg\",\"width\":1200,\"height\":854},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/#webpage\",\"url\":\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/\",\"name\":\"Google Posts - The A-Z guide to marketing your local business\",\"isPartOf\":{\"@id\":\"https:\/\/flyte360.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/#primaryimage\"},\"datePublished\":\"2017-07-05T16:52:57+00:00\",\"dateModified\":\"2019-01-14T20:16:05+00:00\",\"description\":\"How to use Google's new Google Posts feature for your local business listing, to attract more customers and showcase what your business has to offer.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/#webpage\"},\"author\":{\"@id\":\"https:\/\/flyte360.com\/blog\/#\/schema\/person\/2a062cf5d70687ca470ba9812e4e7a15\"},\"headline\":\"Google Posts – The A-Z Guide to Marketing your Local Business\",\"datePublished\":\"2017-07-05T16:52:57+00:00\",\"dateModified\":\"2019-01-14T20:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/flyte360.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/flyte360.com\/blog\/google-posts-local-business\/#primaryimage\"},\"articleSection\":\"Local Marketing and SEO\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/flyte360.com\/blog\/#\/schema\/person\/2a062cf5d70687ca470ba9812e4e7a15\",\"name\":\"Bryan O'Neil\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/flyte360.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ca0c7673b026b6955680981c260a9cf1?s=96&d=monsterid&r=g\",\"caption\":\"Bryan O'Neil\"},\"description\":\"Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/optimumfeedback\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/posts\/510"}],"collection":[{"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/comments?post=510"}],"version-history":[{"count":7,"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/posts\/510\/revisions"}],"predecessor-version":[{"id":667,"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/posts\/510\/revisions\/667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/media\/666"}],"wp:attachment":[{"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/media?parent=510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/categories?post=510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flyte360.com\/blog\/wp-json\/wp\/v2\/tags?post=510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}